Quest: Get Into It

Quest: Get Into It

Meta wanted to show off the gaming and collaboration capabilities of their new Quest 3 headset, so our team at The Mill worked with the creative team at Meta to produce this advertisement for TV and online platforms.

Client

Meta

Year

2024

Category

Advertisement

Live Project

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Research

Research

I had to go back and forth between realistic and stylized for this project. The workout sequence show offs the Supernatural VR app on the Quest 3, which we had done an advertisement for in the past. So it was easy to get some reference and project files from the past.

I had to go back and forth between realistic and stylized for this project. The workout sequence show offs the Supernatural VR app on the Quest 3, which we had done an advertisement for in the past. So it was easy to get some reference and project files from the past.

Research

I had to go back and forth between realistic and stylized for this project. The workout sequence show offs the Supernatural VR app on the Quest 3, which we had done an advertisement for in the past. So it was easy to get some reference and project files from the past.

Design

Design

The main challenge on this project was maintaining the look of Horizon Worlds in the Godzilla sequence. We wanted it to feel familiar to the users but also much higher fidelity and have better lighting.

The main challenge on this project was maintaining the look of Horizon Worlds in the Godzilla sequence. We wanted it to feel familiar to the users but also much higher fidelity and have better lighting.

Design

The main challenge on this project was maintaining the look of Horizon Worlds in the Godzilla sequence. We wanted it to feel familiar to the users but also much higher fidelity and have better lighting.

Development

Development

Pretty standard Houdini, Maya and Nuke workflow for the FX and CG elements. I had some trouble with the Jetpacks in the Godzilla sequence as I was trying to get a stylized effect with a simulation but we ended up using a geometry and shader based approach for that.

Pretty standard Houdini, Maya and Nuke workflow for the FX and CG elements. I had some trouble with the Jetpacks in the Godzilla sequence as I was trying to get a stylized effect with a simulation but we ended up using a geometry and shader based approach for that.

Development

Pretty standard Houdini, Maya and Nuke workflow for the FX and CG elements. I had some trouble with the Jetpacks in the Godzilla sequence as I was trying to get a stylized effect with a simulation but we ended up using a geometry and shader based approach for that.

MAD PIXELS

MAD PIXELS

MAD PIXELS

©2024 Mad Pixels DESIGN

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©2024 Mad Pixels DESIGN

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